It’s no surprise that there has been a lot of recent talk about equality and tolerance when it comes to race. Although few venture to make courageous statements. The reality is, racial inequality still exists, as we can easily see in real life case scenarios and on social media. From everyday individuals to well known celebrities, the feeling of racism has been felt on the skin of many.
Social media outlets often leads to the creation of small communities for supporters of a certain cause. People can be called to acknowledge something or be called to formulate an action on behalf of a movement. One movement in particular that has swept the nation over recent months is the #BlackLivesMatter movement. This movement makes no exception to the rule, being one of the most utilized hashtags on Twitter regarding various issues about race and stereotyping.
Brought to visual attention through the movement, is the different ways in which black and white people are using social media when it comes to discussing content related to race.
For example, twice the number of black individuals, approximately 68%, state that posts that they see on social media relate to content regarding race and racial relations, the percentage of white people that state the same, is much lower at 35%.
The stats remains the same when it comes to the personal postings of social media users. Again, the number of black individuals who state that their own postings are about race or racial relations is higher than the number of white people that say they post race related content. That ratio is 28% to just 8%. Most white social media users, (67%) say that their posts have nothing to do with the matter of race and are not related to any subject concerning race.
Other studies show that 995 million tweets on Twitter, over a period of 15 months, referred to racial topics. Thus, on average, there were 2.1 million tweets about this subject every day. 60% of these tweets were connected to recent news and events. In fact, it was noticed as a tendency for these tweets to increase significantly after a high-profile event occurred. Obviously, this had much to do with individuals using Twitter as an outlet for expressing their reflections and opinions on the matter at hand.
According to the data, it can be concluded that those who suffer the greatest from racial discrimination are more likely to discuss racism on social media. Those who experience little to no racial discrimination have a much lesser tendency to post on social media about such subjects. This difference is one that that most are aware should not exist; for this reason, it is important to continue to raise awareness about the topic, even if that does require bringing social media into the mix.