While Halloween includes a variety of traditions like visiting haunted houses, going pumpkin picking, carving jack-o’-lanterns, nothing screams Halloween like dressing up. Children, adults and even pets take part in this signature festivity. Accounting for the popular Halloween traditions, the average American celebrating Halloween will spend $74.34, compared with $77.52 last year, with $42.50 going toward costumes. This study of the most popular halloween costumes 2015 demonstrates the power of Hollywood influence and timelessness of fairytales.
On October 31, 43.5% of American Adults will dress up, spending a total of $1.22 billion whereas children’s costumes total to $0.95 billion. While some children’s costumes overlap with adult costumes —children’s number one costume pick is their own. The NRF reports, “Maintaining their 11 year reign, princess costumes will once again top the children’s costume list with an estimated 3.2 million tiny tots looking to dress the part.”
Other repeat children’s costumes, from the most popular Halloween costume 2014 study includes animals, includes Frozen characters, action/super heroes, Batman characters, witches and pirates. But 2014 also included Teenage Mutant Ninja Turtles (2014 #7) and Superman (2014 #10).
As for cats, dogs and other pets, Halloween costumes remain quite consistent. NRF reports that about 1 in 10 Americans will dress their pet up for the holiday. Hopefully the “cat” and “dog” costumes are other animals playing dress up!
In these three categories, Star Wars is the only movie influencing this year’s most popular Halloween costumes.
“Hollywood and pop culture both have a tremendous impact on how adults and their children decide to dress the part each Halloween.” - NRF President and CEO, Matthew Shay