On May 26, 2016, Pew Research Center released results from a survey that exposed how American adults consume news across nine different social media platforms. The survey was conducted from January 12th to February 8th and 4,654 members of Pew Research Center’s American Trends Panel were questioned.
Most fascinatingly, 62% of U.S. adults get news on social media, while 18% do so often.
Nine social media networks were analyzed, including Reddit, Youtube, Facebook, LinkedIn, Twitter, Tumblr, Snapchat, Vine, and Instagram. According to the results, two-thirds of adult Facebook users (66%) get news on the site, the highest percentage for any of the networks. 14% of Vine users get news on the site, the lowest percentage.
Interestingly, overlap of users getting news on multiple sites is uncommon. 64% of users get news on just one networking site, usually Facebook. 26% get news on two of those sites. 10% get news on three or more.
This survey also sought to illuminate the demographics of the individuals who use these specific sites and how those demographics interact with the consumption of news on the sites. For example, Instagram users are more likely to be non-white, young, and female, than consumers of other sites. LinkedIn consumers are more likely to have a college degree than users of the social networking sites.
By analyzing the demographics of the individuals who use these sites, Pew Research Center has granted the public some interesting evidence to dissect. So what do you think this study illuminates about American society?